Shaelyn Bruce
Education, Skills, and Work Experience
About
Background
I’m a driven and creative professional with experience in event planning, marketing, and nonprofit development. I’ve worked with organizations ranging from a domestic violence nonprofit to a small charcuterie business, supporting campaigns and strategic communications. My interests span across the worlds of sports, music, travel, and storytelling, and I thrive in fast-paced environments where creativity and organization come together. Whether it’s managing events, crafting engaging marketing strategies, or helping brands connect with their audience, I bring energy, curiosity, and a detail-oriented mindset to every project.
Bachelor of Science
I earned my Bachelor of Science in Business Administration from Colorado State University with a concentration in marketing, along with certificates in business analytics, market research and data analytics, managing human resources, and music business, and I am currently pursuing a graduate certificate in Business Information Systems. My academic experience provided a strong foundation in modern business practices, strategic thinking, consumer behavior, and data-driven decision-making through hands-on projects, research, data visualization, and real-world internships. Studying abroad at Harlaxton Manor in England further broadened my global perspective and strengthened my passion for travel and cross-cultural collaboration.
certificates
Business Analytics
I understand the foundations of data analytics and business intelligence, collection and integration of data across multiple sources, evaluation of data quality, the application of appropriate analytics and visualization techniques to improve business decision-making, and the ethical and privacy issues associated with data usage and business analytics.
Market Research and Data Analytics
I understand the tools that marketing managers use to understand markets and evaluate their marketing efforts. I have gained valuable insight into the traditional qualitative and quantitative research methods used to collect primary data, as well as the advanced analytic techniques used by marketers to transform secondary data into decision-making information.
Music Business
I have developed valuable foundations in music business basics such as ethics, management, and finance while exploring modern musical entrepreneurship by learning from guest lecturers from the industry and engaging with case studies on music festivals and events.
Managing Human Resources
I performed human resource functions such as interviewing applicants, training new hires, giving performance feedback, and managing compensation budgets. I have a basic understanding of HR principles and practices, including employment law, recruitment, selection, training and development, performance management, and compensation.
Salt & Swine Charcuterie Co.
Branded Print & Promotional Design
Cross-Platform Visual Content Strategy
Website Design & Development
IMBA Foundation
Recipient Spotlight Series
Grant Promotion Campaign
Digital Marketing
DIGITAL SKILLS
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Keyword Research
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On-Site SEO
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Off-Site SEO
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Google Analytics
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WordPress
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Web Design
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Image Optimization
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Local Search Marketing
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Mobile Optimization
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Content Writing
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Google Search Console
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Email Marketing
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Canva Premium
Digital Marketing Experience
Digital certifications
Get in Touch
Collaborating, hiring, or starting a conversation.
I am actively seeking opportunities to apply my skills in marketing, analytics, and strategic problem-solving. Feel free to reach out regarding roles, projects, or professional inquiries.
Shaelyn Bruce
shaelynbsierra@gmail.com